Work for something because it is good, not just because it stands a chance to succeed.

~ Vaclav Havel

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Case Study (pdf)


Hunger Free Colorado

Hunger Free Colorado (HFC) is the only statewide anti-hunger advocacy organization in Colorado. Created in 2009, its mission is to end hunger in Colorado by leveraging the power of system change, policy change and social change to educate, advocate and mobilize Coloradans to take an active stance against hunger in our state. Sector Brands worked with HFC to create an organizational brand identity and brand awareness campaign that positioned HFC as a ‘social transformer’ on the issue of hunger. In tandem with its creative and marketing partners, including Good JuJu Creative, Wide and Dougherty Relations, Sector Brands launched the ‘Hungry for Change’ paper plate campaign leveraging social media, earned media, paid media and community outreach that resulted in the distribution and collection of more than 10,000 paper plates with community stories, pictures and words about ending hunger in Colorado.

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