Work for something because it is good, not just because it stands a chance to succeed.
~ Vaclav Havel
Metropolitan University of Denver 50th Anniversary Campaign
Leveraging a longstanding relationship with MSU Denver that spans over 10 years, Sector Brands was privileged to plan and create a multi-media campaign to support MSU Denver’s 50th Anniversary Celebration. The goal of the campaign was to reinforce MSU Denver’s position as Colorado’s preeminent, public urban institution while also reengaging alumni, donors and other key stakeholders. After a review of historic milestones, significant achievements and a myriad of innovative firsts, Sector Brands created 50th Anniversary Celebration plan, a paid media plan and creative campaign consisting of print, broadcast, outdoor and digital advertising. The campaign featured bold, transformative, and innovative alumni profiles and stories aligned with the theme ‘50 years of Transforming Lives’. Sector Brands partners for the project were Good JuJu Creative and Media Visions.