MSU Reimagine Possible Campaign
Metropolitan State University of Denver
Reimagine Possible Campaign
Since 2006 Sector Brands has conducted a tri-annual brand audit for MSU Denver to inform brand perceptions and drive brand evolution strategies. Leveraging insights from the latest audit Sector Brand worked with MSU Denver to create the Reimagine Possible campaign designed to show how the urban University is reimagining higher education through excellence, innovation and opportunity. In addition to a multi-media mix of print, broadcast, social and outdoor media, Sector Brands designed and helped implement a brand training and certification program for more than 500 employees across the University.