The Women’s Foundation of Colorado
The Women’s Foundation of Colorado
As Colorado’s only statewide community foundation dedicated to advancing and accelerating the economic prosperity of women and their families, The Women’s Foundation of Colorado (WFCO) embarked on first-time brand development process to support their new strategic plan, differentiate themselves from other foundations and strengthen statewide support and loyalty among key stakeholders. Using a research-driven and highly collaborative process, Sector Brands repositioned the organization as a unique ‘movement maker’ on behalf of Colorado women and their families, leveraging the power of Community, Philanthropy and Impact to help every woman thrive. The new tagline ‘Women Thriving. Colorado Rising’ reflects the fact that women are at the center of a stronger Colorado. When women thrive, we all thrive. Sector Brands worked with design firm Peak Creative to create a clean and contemporary new brand identity, graphic standards and material templates to support a community-wide brand launch celebration.